Harness the Power of Digital

In today’s fast-paced, digitally driven world, staying ahead of the curve is crucial for marketing professionals. Our comprehensive Digital Marketing Course empowers you with the knowledge and skills needed to thrive in this dynamic environment.

Module Breakdown:

 Module 1: Introduction to Digital Marketing

Introduction to Management, Understanding Consumer Behaviour, Segmentation, Targeting, and Positioning (STP), Forecasting & Marketing Mix, Integrated Marketing Communications (IMC), Product Life Cycle (PLC), Effective Brand Management

Module 2: Digital Marketing Foundation

Basics of Digital Marketing, Understanding the Digital Consumer, Website Design & Development, Leveraging Social Media, Digital Identities and Branding, Content Creation Blogs/Videos, Search Engine Optimization (SEO), Search Engine Marketing (SEM) & Email Marketing

Module 3: Advanced Strategies

Strategic Digital Marketing, Media Planning Strategies, Advertising on Social Platforms, Analysing and Monitoring Campaigns, E-commerce and Affiliate Marketing,

Module 4: Future-Ready Skills:

Marketing Automation and MarTech, AI, Machine Learning, and Future Trends

Program Duration – 45 Days

Why Learn from TechPal

1. Curated and advanced program designed and led by a team of domain experts
2. Real-time exposure and connect with market and industry scenario/experts
3. Effective Teaching methods (FGD, simulations, case studies and practical assignments)
4. Pre and Post-test to assess and enforce learning outcomes
5. Regular scientific assessment to ensure impactful learning
6. Hands-on/on the job support if needed
7. Focus on building prudence and perspective